Orange Canoe Branding
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Orange Canoe supplies handmade, custom drysuits for outdoor enthusiasts navigating rugged coastal landscapes. They also upcycle old gear into useable accessories and softgoods.
One by One worked with Orange Canoe to establish a brand identity that would reflect the company's sense of adventure and Pacific coast roots. Using the symbology of maritime signal flags and vintage maps as our core inspiration, we developed a system that feels modern but also a bit nostalgic and whimsical.
